Shubie Surf Apparel

Shubie Surf Apparel is Cornish surf-style personified. With 30 years’ experience in Cornish Surfwear, this exciting new brand is inspired by Cornish beach vibes. Offering a taste of the waves for all the family without breaking the bank.

The family-run business takes its creative spirit from Fiona’s New Zealand roots and Hedley- the family nickname for Steve’s late dad, the Fat Willy’s Surf Shack legend who lived his life to the full. Hedley’s laid-back attitude and authentic style are what drives Shubie’s designs and ethos. Enjoy life, go with the flow and dive in!

Shubie represents the Cornish ethos of authenticity, loyalty and no fuss business practice. A family run business with over 30 years’ experience in the surfwear industry. Shubie encompasses three unique businesses – Fat Willy’s Surf Shack Cornwall, Shubie Surf Apparel and Saints Screen Print.